The telephone industry is already ready to stand as a functional gadget and not merely luxurious toy. due to this, manufacturer quickly jump into the telephone bandwagon, this includes the electronics companies and telephone companies. On the electronics side, LG Electronics is going to be a figure to observe out for within the future. Landline or Cell Phone
LG Electronics is now focusing all its effort in making LG telephone a superb and premium brand. this is often a commitment made by the LG Electronics CEO during his speech at the 2004 International Consumer Electronic Show. to point out how committed LG Electronics is to their promise, the corporate is poised on investing 300 million dollars for the marketing activities of LG telephone . LG Electronics likewise set-up a brand management team which will uphold the new LG slogan that “Life’s Good” for all its marketing efforts which will promote the premium LG telephone brand within the North American market.
Because of this strong commitment to develop telephone units as a premium and superb brand of cellular phones, consumers are sure that the corporate will soon introduce to the market telephone units which will give some major manufacturers a run their money. This endeavor will surely benefit consumers who will find more premium brand cellular phones including LG cellular phones available within the market. The endeavor will further alleviate the company’s vision of sitting together of the highest three global firms by the year 2010. this might convince be a simple task for the corporate coming from its success in achieving top brand image in India, Middle East and Africa. This endeavor of creating premium brand LG cellular phones isn’t only a mission for it North American market but the plan includes Europe also . I hope that within the future, for the planet , this is often a vision that LG Electronics is that specialize in .
The campaign following the theme “life’s good” offers superior lifestyle for LG telephone users. the corporate keeps this promise by producing a development team which will specialise in making premium LG cellular phones which will compete within the marketplace, functionality and wonder may be a huge consideration.
The company is seeking to realize an ambitious sales growth of 20% by boosting its marketing efforts for the globally competitive and premium LG telephone brand. to realize of these , development for the cellular phones units is that the most vital step. Organizational restructuring and improved distribution for LG telephone may additionally be a neat strategy for the corporate if they’re serious in eager to achieve a hefty 20% growth from its telephone business.